Why Does Ethical Fashion Matter?
We are increasingly disconnected from the people who make our clothing, as 97% of items we consume in the US are now made overseas. Producers at the bottom of the supply chain of the fashion industry are some of the lowest paid workers in the world, and roughly 85% of them are women. The human factor of the fashion industry is too big to ignore, as we consistently see the exploitation of cheap labor and the violation of workers’, women’s, and human rights across the world. (Andrew Morgan, The True Cost film)
Fast fashion is putting too much pressure on our planet. Every year in the US, 12.8 million tons of clothing are sent to landfills. In developing countries like China and India, rivers are polluted with runoff from textile factories, dyeing their waters into the it-color of the moment. Worst of all, the pesticides used in conventional cotton production are the most toxic in the world, causing disease and polluting our earth.
Good style should never sacrifice your values or your health. That’s why we handcraft clothing using 100% natural & organic fabrics, colored with safe, eco-friendly dyes. Every year, with your help, we save 484,50,000 liters of water, while keeping 6,528 oz of the worlds deadliest pesticides off the land, away from farmers, and out of your clothes.
We’re continually finding new ways to minimize the use of natural resources and preserve our planet Earth. From fashion-forward sustainable women’s clothing to tailored sustainable men’s clothing, we have entirely organic clothing pieces you can feel good about. Every sustainable cotton clothing style is eco-friendly, soft, and safe – for both you and the planet. Join the fashion revolution: look good + feel good + do good.